Press Release
Lick my label
Virgin Islands s/s 2009


Imagine sailing for months on end through treacherous waters, from a culture stiff with austere
tradition already stagnating under its own materialism and social stratification....
Suddenly, through the mists of an unearthly tempest, you sight land. An unspoilt tropical wilderness of
colours, sounds and sensations that haven't been seen in your homeland for millenia... if ever

Imagine living your whole life in the same few square kilometres of swampy forest, with the same few
people, the same old legends, the same demons, the same dull sensations day upon day upon day...
Suddenly, on the horizon stands a gleaming vessel with billowing sails and strange pale men with wonderful shiny new toys....

This is Virgin Islands. The political truth has always been that the civilised have conquered the
primitive but in this land both sides are immediately seduced by one another and live momentarily
finely balanced between authenticity and modernity, between global conquest and tribal savagery,
between reaching for the sky and celebrating their roots in the primeval mud....

And what of us back here in the real world – in the west? Are we historically safe from conquest?
Or is our ancestry and our geopolitical root being slowly eroded with the march of time, with technology and
virtual community?...virtual surveillance even ? When the bright and shiny new toys are placed before us
how much do we lose of our old ways of filling in the gaps with our imagination? And if new
cultures come to our land how do we decide between those we embrace and adopt and those that we
force to assimilate to our way of thinking?

Spring and Summer 2009 will bring a change. We will celebrate both our future and our history and
recognise them as equally important in the balance of our lives.
And what will cause this change?
Perhaps some breakthrough of hi-tech science in the mapping of our DNA will show us all our
common prehistorical source or perhaps we'll unearth strange and wonderful artefacts from deep below
some vast jungle or desert. Or maybe, just maybe, like the Amazonian tribe so famously photographed
this spring, some unknown civilisation will appear above our heads and shake us out of our complacency.

The Virgin Islands collection comes in items of goat leather and suede punctured with bonelike lattices
of organic shoelaces. There are high-tech, water repellent, treated silk wind jackets, hand-painted
screenprinted motifs of the tropics – tall ships, sea charts and exotic birds. All of this set with the
colours of earth, soil, fruit, skin and sky.

Lick my label showroom 13th, 14th, 15th August 2009 @ Nordic Light Hotel

Linda Nurk: linda[at]lickmylabel.com 0732 538 064
Anschul: anschul[at]lickmylabel.com 0732 538 063


BIOGRAPHY

Lick my label presented it's 7th collection - Virgin Islands- at Bååtska Palatset, Stockholm on
August 12th 2008 as part of Stockholm Fashion Week.

Lick my label was established at the end of 2004 and although it is primarily a womenswear label
there are also menswear items in this collection and will be in future collections.

Lick my label is owned and run by its designer Linda Nurk, a Stockholmare of Estonian descent who
studied fashion at Studio Bercot in Paris, settling there after some years spent modeling in Europe,
Japan and the USA.

After graduation Linda worked as an assistant in Alexander McQueen's Givenchy studio, as a knitwear
assistant in Karl Lagerfeld's Chanel studio and as first assistant on a special project designing the
costumes for a major French musical production for Givenchy (then under the leadership of Julien
MacDonald). During this time Linda also took part in a variety of other creative projects – notably the
first Andrea Crews collection at Palais de Tokyo and Musée de la mode et du Costume.

On returning to her native Sweden Linda designed for Minimarket and collaborated with Nakkna on a
group show before launching Lick my label.

More recently Linda became known as the designer of Princess Madeleine's ball gown for the 2007
Nobel Ceremonies and has also made other items for both Princess Madeleine and Crown Princess
Victoria.

Although this is highly prestigious work Linda makes a clear distinction between her commissioned
pieces and her creative vision for Lick my label,
'Lick my label is designing for my own fantasy' she says
'Working directly with a client is all about designing for them and their needs.'